WORK
Recent work, and recent thoughts…
The Cecchi Challenge
We were looking for a way to bring Tuscany and its wines to life that was fun and engaging. Part of the challenge with the region is that most people think they already know it. But there is so much to talk about to even the moderately curious wine fan: the history of Chianti, Chianti Classico, how Sangiovese came to be the dominant grape variety in the region and yet has also developed so many different ‘personalities’ according to where it is grown; what else there is to try from Tuscany (answer: a lot) and a bit of the history of the region.
Wine Communicators Brad Horne and Hannah Gray helped to take the assembled guests through some key facts about the region, its history and top wine information. Then it was time for everyone to take “The Cecchi Challenge”. Some relatively easy questions, some fiendishly hard, and all finished off with a blind tasting of 4 wines from the region with questions about them.
All in all, a fun but quite engaging way to encourage wine fans to learn more about Tuscany while enjoying some excellent wines into the bargain! The winner of the Cecchi Challenge was awarded with a delicious case of the finest Cecchi wines as their ultimate prize.
Matt & Olly’s Big Lockdown Love Inn
Recognizing that in the pandemic, many people weren't able to celebrate the big occasions in the way they'd like, with a meal out or a visit to a special venue, Matt Tebbutt and Olly Smith, stars of BBC's Saturday Kitchen, decided to bring the party to them on...
Baking and bubbles at Cake Boy
Finding new and unusual ways of putting a client's portfolio in an engaging context is the essence of a PR agency's job. Our client Domaines Paul Mas produce, among their many different wine styles, a great selection of sparkling wines from the Limoux region of...
The Pinot Noir Alliance
In October 2017, Freerun PR hosted The Pinot Noir Alliance on behalf of its client, Cono Sur wines from Chile. The event brought together 5 leading Pinot Noir producers from around the world. What was it? A one-day series of sessions planned and executed by...
A sense of place
It is one of my favourite riddles in the delicious world of food and wine: which came first – the wine or the food? In Muscadet country by the bracing Atlantic, did we first cultivate the vines of what came to be known as Melon de Bourgogne, and then find that the...
A future passed
When I was young, we were promised an exciting, sci-fi future: Flying cars! Everyone wearing Star Trek jumpers! Video communications on your wrist! Meals in chewing gum form! Clearly, not many of the above have come true. Even video communications have...