Recognizing that in the pandemic, many people weren’t able to celebrate the big occasions in the way they’d like, with a meal out or a visit to a special venue, Matt Tebbutt and Olly Smith, stars of BBC’s Saturday Kitchen, decided to bring the party to them on Valentine’s Day 2021. Matt & Olly’s Big Lockdown Love Inn provided a fun-packed 90 minutes for fans of great food and wine – with plenty of guest stars ‘dropping in’ – via exclusive online tickets. Freerun were involved from the onset of the project, and delighted to be able to supply Domaines Paul Mas’ Jardin de Roses rosé as the wine offered to guests as part of the package. Jean-Claude Mas opened the show, presenting his Rosé to the hundreds of online guests. Olly ran a competition to find the most inventive montage featuring the bottle of Jardin de Roses – which had a worthy winner! Huge fun and really good profile raising for the client’s wine.